Created a young-in-appeal brand identity and UI/UX.
HPY HRS, as an app meant to solve two things – waste of time and disappointment among the young. This attitude was essentially in regard to the young being unable to locate a chai shop or liquor store that’s closest to their location.
Being an app, it required us to fundamentally shine in the UI/UX domain, part from creating a design identity that appealed to the young. The brand name was in line with how the young use language today – in subtle abbreviation. And we expressed the 6 letters in capital to express a sense of certainty that’s the focal point of the brand.