Orange is a property investment firm headquartered in Singapore with operations in Singapore and India. The brief was simple – to make the fruit ‘Orange’ a part of the logo identity.
Here was our chance to do something extraordinary. With a name as common as orange we approached the identity design with an intent to give it a totally new dimension. In order to achieve this, we created a three-dimensional perspective of a slice of orange. The minimal and sharp illustration of the slice in white stood out starkly against the orange background.
The solution delivered the goods and how. The burst of colour and the subtle sharpness of the logo was welcomed as a breath of fresh air in the investment sector’s predictable design language. The beautifully crafted identity and design language was carried forward across brand touch points, for holistic results.