Which fast growing start-ups didn’t take branding seriously? The ones we don’t know about. And the ones that eventually failed. With umpteen competitors springing up everyday and incumbent behemoths in each sector prying… Read More

In this sophomore essay, we look at how packaging design is a great branding exercise and if done well, can positively benefit your brand.

If what you’re selling is important,
what you’re selling it in…

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“Products are created in a factory, but brands are created in the mind” – Walter Landor

Ever since the dawn of mankind, storytelling has been an integral part of our life….

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Shreesh Shankar, Creative Head, Sukkrish Aadds

With the proliferation of digital media into our lives, Twitter trends and viral content dictate when and where a brand…

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Have you ever wondered how some of the greatest brands in the world manage to be consistent over the years and decades?

The people in the company might change, the messaging might evolve with trends and time, but the core spirit…

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What’s the first thing that pops into your mind when I say –

‘Open Happiness!’ ‘Just do it’ or ‘I’m loving it!’

If your answers were Coke, Nike, and McDonald’s…

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In Memory of Milton Glaser

26 June 1929 – 26 June 2020

If design is intelligence made visible, Milton Glaser is one of the most intelligent minds of our times. Milton has created…

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Luxury is perhaps the most provocative word in the English language. It is also one of the most overused words, second only to “Great”. If regular white bread is a necessity, brioche would be a luxury; if jam was a…

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Some Thoughts On Brand Purpose And How To Approach Branding During The COVID-19 Crisis

Before we dive into our blog, we'd like to address something.

Branding is eternal. You don't stop branding in the case of natural…

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Open Happiness. Close Communications.

The world of branding is buzzing with news of Coca Cola’s decision to reduce international marketing costs. The omnipresence of their products in every restaurant and bar across the world will no…

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