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When one of the world’s richest men, Bernard Arnault, set his sights on Tiffany’s he wasn’t actually as interested  in its products as he was in its iconic packaging. The owner of luxury brands such as Louis Vuitton and Moët Hennessy was ready to shell out over… Read More

Brands face new challenges everyday as consumers become increasingly aware of the social and environmental consequences of the choices they make in the marketplace. One of the biggest shifts in consumer behavior has been with respect to eco-friendliness. Buyers today not only want to make sure… Read More

A survey by Nielsen in 2019 revealed that a big chunk of consumers today are open to trying out new brands rather than sticking onto a preferred product. This means there is  a huge opportunity for small businesses to dish out innovative products…

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Which fast growing start-ups didn’t take branding seriously? The ones we don’t know about. And the ones that eventually failed. With umpteen competitors springing up everyday and incumbent behemoths in each sector prying… Read More

In this sophomore essay, we look at how packaging design is a great branding exercise and if done well, can positively benefit your brand.

If what you’re selling is important,
what you’re selling it in…

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“Products are created in a factory, but brands are created in the mind” – Walter Landor

Ever since the dawn of mankind, storytelling has been an integral part of our life….

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Shreesh Shankar, Creative Head, Sukkrish Aadds

With the proliferation of digital media into our lives, Twitter trends and viral content dictate when and where a brand…

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Have you ever wondered how some of the greatest brands in the world manage to be consistent over the years and decades?

The people in the company might change, the messaging might evolve with trends and time, but the core spirit…

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What’s the first thing that pops into your mind when I say –

‘Open Happiness!’ ‘Just do it’ or ‘I’m loving it!’

If your answers were Coke, Nike, and McDonald’s…

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In Memory of Milton Glaser

26 June 1929 – 26 June 2020

If design is intelligence made visible, Milton Glaser is one of the most intelligent minds of our times. Milton has created…

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