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Of all the things that are involved in a branding campaign, a critical one is packaging design. What does your final product look like? If you’re rebranding your product, how different is the product’s packaging from its predecessor. If your product is in its first generation, how different is…

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Whether you live in Bombay, Bangalore or even Hyderabad, you’ve certainly crossed at least ten microbreweries daily. Microbreweries are the trend right now. They’ve gone from simple-minded beer pubs to gastronomically and geographically comprehensive resto-bars with an indoor brewery. In this day and age, a great name says it…

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Competition is common when you have two brands aiming for pole position in the consumer’s mind. When two brands realise that, they decide to take on each other through a series of ads that call out the other brand’s issues. Brand wars have erupted between soft drink brands (Mountain…

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Welcome to FontFirst, a brand new content series where we dive headfirst into the world of fonts and share some of the best fonts for your brand. On our first edition, we look at fonts that would be a great fit for IT startups.

IT startups commonly maintain a professional…

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Whether it’s branding or advertising, the boat still rocks the same. No matter what we do as ad men or branding experts, we are targeting the same demographic – people on that specific boat. As the boat changes, the people change. But, our mission is the same. Rock it…

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This week, we turned our focus towards another Mexican design studio and their recent work for a high-end restaurant located in Mexico City. The studio in question is Futura (yes, another brand named after a font) while the restaurant is Elly’s, named after its founder, Elizabeth Frasier.

 

Futura dug deep…

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Seth Godin is arguably one of the most influential marketers of the 21st Century. We at Sukkrish Aadds are beloved readers of his blog (if you haven’t read it, then you should too). So, it was no wonder that a recent blog post sent us on an ideation…

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A branding studio, an advertising agency and a design company walked into a bar.

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When we think of popcorn, we think of the evenings spent at the beach or at the local fair. But, most of us are reminded of going to the movies where popcorn has been a staple snack item for decades. While we do consume popcorn at home (thanks to…

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Meet Dash. It houses a multi-cuisine restaurant, club, rooftop hookah lounge and a pastry nook. Dash is a mini-getaway disguised as a four-storeyed building located in Chennai. We had to get the word out that Dash was that kind of a place; the…

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