A brand catering to pets had us looking up pet blogs and websites for inspiration. That was when we came across a campaign for a dry shampoo exclusively for dogs. Dr. Dog is a Brazilian brand of canine products which has recently introduced a line of dry shampoo for your household pooch. One look at the posters and our eyebrows were raised.

The prints featured cute, wet and soapy dogs accompanied by the line ” It needs to be clean, not wet.” The idea – according to Propeg, the Brazilian agency that took charge of the project – came from a very truthful insight that dogs and water are not best friends. Both the thought and the execution had us swooning over and also inspired us this week.

Here it is, our weekly inspiration.