How do you brand a
restaurant on wheels?
BRANDING, SPACE DESIGN, PACKAGING
Karam
n. Spicy
There is a truck snaking through the streets of Bengaluru. Wherever it halts, people gather around it for ‘Karam Dosa’.
Rayaleesa Karam
n.Spicccccccy
Dosa is one of the most popular
breakfast options in the whole world!
We were naturally excited to work on the brand identity for the spicy dosa brand that Karam Dosa is. A stunning visual language on the truck that makes a striking impact even in the traffic mayhem was our vision.
A brand like Karam Dosa needed a typeface that was as crisp as its products and punchy in style. We found the answer in Omnes, a rounded typeface with non-geometric forms and a crisp visual style that reminded us of Bauhaus.
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1 2 3 4 5 6 7 8 9 0
!@#$%^&*()?
OMNES REGULAR
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1 2 3 4 5 6 7 8 9 0
!@#$%^&*()?
OMNES MEDIUM
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1 2 3 4 5 6 7 8 9 0
!@#$%^&*()?
OMNES SEMIBOLD
DARK
GREY
C0 M0 Y0 K100
KARAM
RED
C0 M100 Y100 K0
BRIGHT
YELLOW
C0 M0 Y100 K0
Dosas have been passed down through time and we wanted the illustrations to represent the history involved in it. So, we looked at woodcuts, an ancient style of design that offered the brand a traditional and authentic look.
