Luxury is perhaps the most provocative word in the English language. It is also one of the most overused words, second only to “Great”. If regular white bread is a necessity, brioche would be a luxury; if jam was a…

Some Thoughts On Brand Purpose And How To Approach Branding During The COVID-19 Crisis

Before we dive into our blog, we'd like to address something.

Branding is eternal. You don't stop branding in the case of natural…

Open Happiness. Close Communications.

The world of branding is buzzing with news of Coca Cola’s decision to reduce international marketing costs. The omnipresence of their products in every restaurant and bar across the world will no…

Why Earth Day Is An Important Event In Every Brand’s Calendar

On April 22nd, 2020, the world marked 50 years since the first ever Earth Day was observed. The event was marked by a slew of branding campaigns from global brands promoting the action points that were discussed…

Have you ever been asked the all-important question, “what is branding?” We’ve been asked that question more than we’ve been asked “how are you?” If you are a branding agency in India, you must have been posed with this question. While you may have answered from an academic…

“Take me down to the Paradise City where the grass is green and the girls are pretty. Oh, won’t you please take me home.”

In the immortal opening lines of their song, Paradise…

“Travel Like a Canadian” is the central theme of Air Canada’s new branding campaign. We’ve encountered several airline branding campaigns in our life. A few years back, Air New Zealand tapped into the Hobbit craze, rebranding itself as the “Official Airline of Middle Earth” with an integrated campaign. But,…

Of all the things that are involved in a branding campaign, a critical one is packaging design. What does your final product look like? If you’re rebranding your product, how different is the product’s packaging from its predecessor. If your product is in its first generation, how different is…

Whether you live in Bombay, Bangalore or even Hyderabad, you’ve certainly crossed at least ten microbreweries daily. Microbreweries are the trend right now. They’ve gone from simple-minded beer pubs to gastronomically and geographically comprehensive resto-bars with an indoor brewery. In this day and age, a great name says it…

Competition is common when you have two brands aiming for pole position in the consumer’s mind. When two brands realise that, they decide to take on each other through a series of ads that call out the other brand’s issues. Brand wars have erupted between soft drink brands (Mountain…