Welcome to FontFirst, a brand new content series where we dive headfirst into the world of fonts and share some of the best fonts for your brand. On our first edition, we look at fonts that would be a great fit for IT startups.

IT startups commonly maintain a professional…

Whether it’s branding or advertising, the boat still rocks the same. No matter what we do as ad men or branding experts, we are targeting the same demographic – people on that specific boat. As the boat changes, the people change. But, our mission is the same. Rock it…

This week, we turned our focus towards another Mexican design studio and their recent work for a high-end restaurant located in Mexico City. The studio in question is Futura (yes, another brand named after a font) while the restaurant is Elly’s, named after its founder, Elizabeth Frasier.

Futura dug deep…

Seth Godin is arguably one of the most influential marketers of the 21st Century. We at Sukkrish Aadds are beloved readers of his blog (if you haven’t read it, then you should too). So, it was no wonder that a recent blog post sent us on an ideation…

A branding studio, an advertising agency and a design company walked into a bar.

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When we think of popcorn, we think of the evenings spent at the beach or at the local fair. But, most of us are reminded of going to the movies where popcorn has been a staple snack item for decades. While we do consume popcorn at home (thanks to…

Meet Dash. It houses a multi-cuisine restaurant, club, rooftop hookah lounge and a pastry nook. Dash is a mini-getaway disguised as a four-storeyed building located in Chennai. We had to get the word out that Dash was that kind of a place; the…

It’s a no-contest. Pasta always wins over people. It’s creamy, exotic and balanced. When it comes to upma, you always end up biting on a piece of chilli upon which your brain yells “Fire in the hole!”

But, there’s an essential reason…

A brand catering to pets had us looking up pet blogs and websites for inspiration. That was when we came across a campaign for a dry shampoo exclusively for dogs. Dr. Dog is a Brazilian brand of canine products which has recently introduced a line of dry shampoo for…

New York City. The name of the city is enough to excite almost anyone. The city’s tourism numbers has risen for nine consecutive years and the city’s tourism board expects to recreate the same magic for the tenth year. With nearly 67 million local and international visitors expected to…